
A Journey Through Fashion and Entrepreneurship 🌟
Welcome to another enlightening episode of the Wilder Possibilities podcast, hosted by the dynamic Shelton Wilder. Today, we embark on an extraordinary journey with Christos Garkinos, a seasoned fashion entrepreneur whose story is nothing short of inspiring. With over 25 years in the fashion industry, Christos has woven a tapestry of experiences that have not only shaped his career but also defined the essence of resilience, creativity, and the power of “The Click”—those pivotal moments that change everything.
A Friendship Spanning 25 Years: From Disney to Richard Branson 🤝
Christos and Shelton share a friendship that spans 25 years, a bond that began when Christos walked into Shelton’s old store, instantly recognizing her as a “Southern belle” with a whirlwind energy. Their paths crossed while working on various projects, including those with Disney and Richard Branson, both iconic names in the business world.
Christos’ career began in the corporate world, where he worked for Clorox and Disney, eventually leading to an opportunity of a lifetime—working for Richard Branson. This moment was a manifestation of a dream he had nurtured while working in Europe, where he wished to be part of Branson’s team. The stars aligned when Christos found an ad for a marketing position at Virgin Megastore, a serendipitous discovery that led him to Los Angeles, where he landed his dream job.
The Click Moment: Manifesting Success with Richard Branson 🌠
In the podcast, Christos shares the story of his “Click” moment—a defining point when everything fell into place. While on a bad blind date in London, Christos stumbled upon an old copy of Billboard magazine. Inside, he found a job listing for the head of marketing at Virgin Megastore, the exact role he had always dreamed of. Without hesitation, he applied, and within a week, he was on his way to Los Angeles to start his new job.
Working alongside Richard Branson, Christos played a pivotal role in building the Virgin Megastore chain in the U.S., growing it from 50 employees to 5,000. His time at Virgin was marked by innovation, creativity, and the freedom to ensure customers had fun, a principle that has guided him in all his business ventures since.
Building a Fashion Empire: The Rise of Coveted by Christos 👗
After his time at Virgin, Christos transitioned into the world of fashion retail, opening an upscale resale store in Los Angeles. His passion for storytelling through clothes became the cornerstone of his business, and his ability to connect with customers on a deeper level set him apart from traditional salespeople. This unique approach to fashion and retail laid the foundation for his next big venture—Coveted by Christos, a luxury live shopping network that has revolutionized the way people shop for high-end goods.
Overcoming Adversity: A Story of Resilience and Sobriety 💪
Despite his success, Christos faced significant personal challenges that tested his resilience. In 2016, he hit rock bottom, struggling with substance abuse and the loss of his best friend. However, it was during this dark period that he experienced another “Click” moment—a realization that he needed to change his life or risk losing everything. On May 1, 2016, Christos committed to sobriety, a journey that has been both challenging and rewarding.
As he navigated the difficulties of early sobriety, Christos faced a series of tragic events, including the unexpected death of his mother and the end of his second marriage. Despite these hardships, he remained steadfast in his commitment to sobriety and rebuilding his life. His journey is a testament to the power of resilience, the importance of community, and the unwavering belief in oneself.
The Birth of Coveted by Christos: A New Era in Live Shopping 📲
In March 2020, as the world grappled with the onset of COVID-19, Christos saw an opportunity to pivot his business. Inspired by the success of DJ Nice’s live broadcasts, he launched “Live with Christos,” a daily live shopping show on Instagram. Although the initial audience was small, Christos’ persistence and creativity paid off as the show gained traction, eventually growing into a full-fledged live shopping network.
Today, Coveted by Christos is a leading platform for luxury goods, offering everything from Chanel bags to high-end jewelry. The network has expanded to include shows 24/7, catering to a global audience of fashion enthusiasts and collectors. Christos’ innovative approach to live shopping has not only transformed his business but has also created a vibrant community of loyal followers who eagerly tune in for each show.
Looking Ahead: The Future of Coveted by Christos 🚀
As Coveted by Christos continues to grow, Christos remains committed to fostering a sense of community among his customers. Whether it’s through live shows, exclusive events, or one-on-one interactions, Christos ensures that every customer feels valued and connected. His upcoming book, set to be released on the fifth anniversary of his sobriety, will chronicle his journey, offering insights and lessons learned along the way.
In the words of Shelton Wilder, “The Phoenix will rise,” and Christos Garkinos is living proof of that. His story is one of transformation, perseverance, and the enduring power of “The Click.” As we continue to follow his journey, we are reminded that no matter the challenges we face, there is always a way to rise above and create something extraordinary.
#manifestingsuccess #TheClickMoments #TransformativePower
Meet Shelton Wilder
Your go-to expert in luxury real estate across Malibu, Santa Monica, Brentwood, Beverly Hills, and Pacific Palisades. With a knack for uncovering hidden gems and matching clients with their dream homes and lifestyles, Shelton ensures every transaction is seamless and stress-free. Her dedication to detail, transparent communication, and extensive network guarantees exceptional results every time.
Stay updated with Shelton’s latest insights and real estate trends through her engaging weekly videos on Instagram. Partnering with Sotheby’s International Realty, Shelton combines top-tier talent with cutting-edge technology for an unmatched buying and selling experience.
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