🛠️ My Biggest Mistake
For the longest time, my biggest mistake was not getting clear on who my ideal client was. I had a broad approach to business, thinking that casting a wide net would bring in more opportunities. But let me tell you, while there’s nothing inherently wrong with being broad, there comes a point when you need to narrow your focus and get more prospect-centric.

🔍 Understanding the Ideal Client
The truth is, not all leads are created equal. We often complain about “bad leads,” but that complaint isn’t actionable. It’s not something you can fix unless you get clear on who the right leads are for your business. The real solution? Get super specific about who you want to work with. What does that person look like? What kind of business do they run? Where are they located? How much do they make? The clearer you are on these details, the better you’ll be at targeting your advertising, closing deals, and providing top-notch service.

💡 Why Clarity Matters
Let’s face it, some prospects are simply better suited for your services than others. Someone who isn’t a great fit today might become one in six months. But how do you know? It goes back to the core of your business strategy—understanding who you want to serve. Is your ideal client in the top 10% of income earners? Or are they more middle-of-the-road? Getting clear on these parameters isn’t just okay; it’s essential for business owners.

🎯 Focusing Your Efforts
I used to be all over the place, and while I still maintain a broad reach, I now have a much sharper focus on what my ideal client looks like. This allows me to reach them at the right moment with the right message. And that, my friends, is the true objective of advertising. Your brand should support this mission—everything else will fall into place.

🌟 Takeaway
If there’s one piece of advice I could give to anyone running a business, it’s this: Don’t be afraid to define your ideal client. The more specific you get, the easier it will be to attract the right people, close deals, and grow your business.

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