🎙️ Introduction: A Client’s Dilemma
I recently had a conversation with a client who was grappling with a common issue: understanding the ROI (Return on Investment) of podcasting. He owned multiple websites and was keen to figure out how podcasting could benefit his overall strategy. As we dug deeper, one significant challenge emerged: SEO, or Search Engine Optimization. This client was unsure how his podcast could contribute to his websites’ discoverability on Google. Little did he know, the solution was simpler than he imagined, and it all revolved around podcast transcripts.

🔍 The Power of SEO and Discoverability
In today’s digital age, the importance of SEO cannot be overstated. Being easily discoverable on Google is crucial, and for many, it’s the difference between success and obscurity. Whether you’re running an online store, a blog, or a podcast, showing up on the first page—preferably within the top three results—can make or break your business. My work with Amazon has underscored this truth time and time again. So, how does podcasting fit into this equation? The answer lies in leveraging the content you’re already creating—your podcast episodes.

💡 How Podcast Transcripts Boost SEO
What many podcasters don’t realize is that the conversations they have in their shows are goldmines for SEO. Every episode you record is a treasure trove of unique, valuable content. The key is to make this content searchable. Here’s how you can do it:

1. Transcription Tools: Start by transcribing your podcast episodes. Tools like Otter AI make this process incredibly easy. Within minutes, you can have a complete transcript of your show.
2. Turning Transcripts into Blog Posts: Once you have the transcript, the next step is to turn it into a blog post. You can use tools like ChatGPT to help refine the content, ensuring it’s polished and engaging. This blog post can then be posted on the back end of your website.
3. Enhancing Content: Don’t just stop at text—add relevant images, videos, and other multimedia elements to make your post more engaging. This not only improves the user experience but also enhances the SEO value of your content.

📝 The Impact of Unique Human Content
We live in a world increasingly dominated by AI-generated content. While AI can certainly help, search engines like Google have become adept at distinguishing between AI-written articles and genuine human content. The latter is much more valuable in the eyes of search engines. Unique, human-spoken content—like that found in podcast transcripts—remains invaluable for boosting your SEO.

For my client, this approach was a game-changer. We started getting him booked on more and more podcasts—10 shows, 20 shows, 100 shows. As a result, he ended up with 100 pieces of unique human content, each of which contributed to his SEO in a significant way.

🚀 Final Tips: Implementing the Strategy
If you’re a podcaster or even someone who frequently guests on podcasts, this is a hack you can’t afford to ignore. Every time you record an episode, transcribe it, turn it into a well-crafted blog post, and post it on your website. Not only will this make your content searchable, but it will also position you as an authority in your niche.

Next time someone searches for the “best podcasting agency in America,” make sure it’s your name that pops up on that first page. 😉