🎉 Welcome to the Business Story of the Week! 🎉

If you’re an entrepreneur looking for inspiration, then you’re in the right place! I’m your host, Joshua Lori, and every week, we explore stories that transform careers, businesses, and lives. Today, we’re diving deep into the art of storytelling and how it can revolutionize your business’s success. And who better to walk us through this journey than the globally recognized content marketer, Christoph Trappe? Christoph has been helping businesses move from content creation to content performance, and today, we’re going to learn how you can do that too! 🌟

🧑‍💼 A Little About Christoph Trappe

Christoph is a content marketer who’s worked with companies across the globe to help them tell their stories more effectively. He’s also authored several books, including Is Marketing a Good Career? and is currently the content director at Grow Getter, a growth marketing agency. Christoph’s experience as a former journalist turned content strategist makes him the perfect guide to help us understand the power of storytelling in business.

🎙 So, What’s the Magic Behind Storytelling?
Many people think marketing is all about strategy, but at its core, it’s about connecting with people. And how do you connect with people? Through stories. Christoph started his career as a journalist, learning how to tell stories that engaged readers. He discovered that storytelling isn’t just about sharing facts—it’s about making people feel something. This is the key to transforming your business.

🤔 Why Storytelling Matters in Marketing
Let’s face it, marketing has changed A LOT in the last decade. Traditional marketing is out, and content marketing is in. But what makes content marketing effective? It’s simple: knowing how to tell a compelling story. Christoph points out that if you’re just writing blog posts or creating videos without knowing your audience, you’re wasting time. To truly connect, you need to understand who you’re talking to and why they care about your story.

💡 How to Transition from ‘Content Happening’ to ‘Content Performing’
One of the biggest takeaways from Christoph’s philosophy is the concept of content performance. It’s not enough to just create content; you need to make sure it’s performing. Christoph says, “If you don’t know who your audience is, how do you know you’re creating the right content?” He emphasizes the importance of understanding your audience personas and using data to track how your content is performing.

In fact, one of his strategies is using live streaming to grow an audience faster. Christoph suggests that instead of waiting for your podcast to gain traction on Apple or Spotify, you can live stream your episodes to reach a wider audience instantly. That’s smart, right? 📱🎥

🎯 Content Strategy: It’s Not About Perfection

One of the myths Christoph debunks is the idea that your content needs to be perfect. He shares a great example from James Clear’s Atomic Habits, where the group that took more photos ended up with better pictures than the group that was trying to take the perfect shot. The lesson here? Create, create, create! The more you create, the better your content will get over time.

You don’t need to wait for perfection—just start and keep improving. As Christoph says, “Perfection is not a thing. Plus, who decides what’s perfect anyway?” 💯

🚀 Final Thoughts: Next Play Mentality

Christoph’s philosophy boils down to a simple mindset he calls the next play mentality. Whether you make a mistake or hit a home run, the game isn’t over. There’s always a next play. The same applies to your content and marketing strategy. Keep pushing forward, keep creating, and keep improving.

So, whether you’re just starting out in marketing or looking to refine your strategy, remember this: content is king, but only if it performs. 🎤 Let’s grow, get after it!