🚀 Welcome to the Business Story of the Week! 🚀

I’m your host, Joshua Lori, and today, we have a special guest who’s no stranger to achieving the impossible—Keith Ellis, the #1 superpower coach and author of The Magic Lamp: Goal Setting for People Who Hate Setting Goals. His book has transformed thousands of lives globally and is even taught in universities across the United States.

Keith isn’t just any coach—he’s the creator of the 10x Superpower Framework, which teaches people how to take their lives from average to extraordinary. With over 40 years of high-tech sales, training, and business development experience, Keith has worked with massive names like LinkedIn, Microsoft, and Lynda.com. His upcoming book, 10x Superpower: What Was Impossible is Now Easy, promises to shake up how we all approach goal setting.

In today’s conversation, we’re talking about something that stops most people in their tracks—how to turn the impossible into the achievable. Keith will walk us through his Magic Lamp process and the key to tapping into your own superpower to make your wildest goals a reality. Spoiler alert: The genie you’ve been looking for has been inside you all along. Let’s dive in! 💡✨

💡 The Magic Behind The Magic Lamp

Keith’s journey to understanding goal setting started with the realization that no one loves setting goals. Why? Because goal setting feels like a formal process that requires discipline many of us think we don’t have.

But Keith found a way to simplify this by comparing it to something we all do without even thinking—writing a grocery list. You write it, get what you need, and boom, you’ve achieved a goal! It’s that simple, yet most people don’t give themselves credit for these everyday wins.

That’s where The Magic Lamp framework comes in. It breaks down goal setting into four easy steps that anyone can follow:

1. Lock On – Figure out what you want and commit to it fully.
2. Act – Nothing happens without taking action. Start small, but start!
3. Manage Your Attention – We live in a world of distractions. Focus on what matters most.
4. Persist – Don’t give up until you achieve your goal. Simple, but true!

This method is designed to make goal-setting feel less daunting and more magical. It’s about giving yourself the tools to become your own genie. 🌟✨

🔮 The Power of Magic Questions

After decades of success with The Magic Lamp, Keith discovered something even more profound—the Magic Question framework. This discovery led him to write Magic Questions 2.0 and eventually develop the 10x Superpower concept.

According to Keith, most successful people in history, from Socrates to Tony Robbins, use specific types of questions to unlock their full potential. He calls them Magic Questions because they have the power to shift your thinking and help you make quantum leaps in your personal and professional life.

The best part? You can start asking these questions right now. The key is to make them first-person, say them out loud, and get your whole body involved when asking them. Here’s an example of a magic question: “What do I want?” Say it out loud, stand up, and really feel the question. This small act can have a profound impact on your focus and motivation.

💡 Tip: The power of questions is so strong that they’re nearly impossible to ignore. Try it out for yourself: What color are your mother’s eyes? 👀 Did you just pause and think? Exactly! That’s how powerful a question can be.

🚀 Introducing the 10x Superpower Framework

The 10x Superpower Framework takes everything Keith learned from The Magic Lamp and Magic Questions to the next level. It challenges you to think exponentially, not incrementally. Instead of aiming for a 10% improvement, why not aim for a 10x improvement?

Sounds impossible, right? Well, that’s the point. Keith explains that the bigger the goal, the easier it is to achieve. Why? Because once you commit to something that feels impossible, your brain rewires itself to start looking for ways to make it happen. It’s about pushing past what you believe is possible and making the “impossible” easy.

Just think about it: You once thought learning to walk or drive a car was impossible, but you did it, and now those things are second nature. The same can happen with your wildest dreams.

🎯 What’s Your Superpower?

Keith leaves us with a thought-provoking question: What if the impossible goals we set are actually achievable with the right mindset?

The 10x Superpower Framework is about unlocking that part of you that’s capable of achieving the impossible. It’s about taking massive leaps, not small steps, toward a better future. Whether you want to scale your business, improve your health, or have stronger relationships, the 10x mindset makes it all possible.