🌟 Welcome to our latest edition of “Business Story of the Week,” where we dive into the world of entrepreneurship, innovation, and everything in between! This week, we’re honored to have Dr. Celeste Fralick as our guest—a pioneer in AI technology with over four decades of experience spanning industries such as healthcare, energy, and artificial intelligence.
🎤 Hosted by Joshua Lori, this episode focuses on the burning question: “How can AI be the sauce to achieving a sustainable Net-Zero future?” Let’s dive deep into the life and expertise of Dr. Celeste Fralick, the managing partner and CDO of PeriScience Technology, who holds an impressive 18 patents and has been recognized as one of Forbes’ Top 50 Women in Technology.
From Alaska to AI Pioneer
As we take a trip down memory lane, Dr. Celeste Fralick shares her journey from a small town in Alaska, where she dreamed of becoming an English teacher, to being one of the leading experts in AI and sustainable energy. She reflects on the pivotal moments that shaped her career, including her time working as a medical technician, hoping to attend medical school but eventually transitioning to engineering. It was at Texas Instruments that her love for data and AI bloomed. 🎓
Transition to Sustainable Energy
Dr. Fralick explains that the world of AI wasn’t in the mainstream consciousness back then. But after spending decades working with data, she naturally gravitated toward using AI for impactful solutions. Her deep dive into energy management began during the pandemic when she helped a colleague analyze data from his home, which had become fully carbon-neutral. It was then that she realized the potential of AI-driven solutions to decarbonize our future. 🌱
The Power of AI in Energy Management
Dr. Fralick’s company, Choir Power, aims to bring innovation to energy management through their AI-powered platform called Maestro. This software helps customers diagnose, predict, and manage their energy usage. Imagine receiving a notification that your dryer is running during peak energy hours, and it’s costing you extra. Instead, the software suggests you run it after 10 PM to save money. 💡
It’s all about putting control back into the hands of the consumer—allowing them to manage energy usage proactively. 🏡

Practical Tips for a Net-Zero Future
On a more practical level, Dr. Fralick emphasizes that even small actions can contribute to a Net-Zero future. 🏡 Here are some budget-friendly tips:
- LED light bulbs: A simple change that makes a big difference in energy consumption.
- Reflective curtains: These can help bounce the heat back out during the hot summer months. 🪟
- Electric Vehicles (EVs): While a bigger investment, this change can significantly reduce your carbon footprint. 🚗
Tackling Energy Poverty
But what makes Dr. Fralick’s vision stand out is her commitment to tackling energy poverty. Her solutions are designed not just for the wealthy, but for everyone, especially disadvantaged communities that may face the harsh choice between paying for electricity or food. With AI-driven tools like Maestro, energy usage can be more efficiently managed, making it easier for all to have access to basic necessities without breaking the bank. 💡
Final Thoughts and Wisdom from Dr. Fralick
As we conclude the interview, Dr. Fralick leaves us with one final piece of advice—something near and dear to her heart: “Go get a mammogram.” Having personally experienced the life-saving impact of early detection, she encourages all women to prioritize their health. ❤️
Want to dive deeper into AI-driven solutions and the future of sustainable energy? Connect with Dr. Celeste on LinkedIn and visit her company website at ChoirPower.com. 🌍

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