Introduction: Turning Conversations into Meaningful Connections

Every business is a story waiting to be told, and this week’s Business Story of the Week episode, hosted by Joshua Lori, brings us closer to one such story that transforms lives. This episode features Jessica Rhodes, the founder of Interview Connections, a pioneer in the podcast booking industry since 2013. Her journey from small beginnings to booking 30,000 interviews for over 800 clients is nothing short of inspiring!

How Podcasting Evolved from Broadcasting to Networking

Podcasting isn’t just about talking into a microphone—it’s a networking powerhouse 🎙️. What started as radio-style broadcasting has evolved into an intimate way of connecting people. Jessica emphasizes how podcasting creates genuine, human-to-human connections between hosts and guests, often turning these relationships into business collaborations or partnerships. As Jessica shares, “It’s like going to a networking event, but with thousands of people listening in.”

Pro tip: “If you can have a conversation, you can build your brand!”

Blending Heart and Business: Jessica’s Approach to Success

Jessica explains that building a business from scratch often means taking on any client you can. But as the business grows, having clear values becomes essential. At Interview Connections, every client must align with their company’s mission. This way, success becomes not just about revenue but about building positive, meaningful impact.

Jessica explains:
“We only take clients whose message we feel good about promoting. That’s how we maintain our reputation for integrity and excellence.”

Mastering Authenticity and Visibility

In today’s fast-paced world, authenticity matters more than ever. Jessica shares how podcasting allows businesses to share their founder stories authentically, building trust with their audience. She urges entrepreneurs to align their personal values with their business vision and share their unique stories because, in her words:

“There are clients who will choose you for your story.”

Jessica also notes how podcasting is perfect for those who don’t feel comfortable with traditional marketing. She puts it simply: “If you can have a conversation, you can create content.” 🎤

Staying Motivated Through Challenges

Running a business for over a decade requires resilience. Jessica’s secret? Always reconnecting with the “why.” The key to staying motivated is keeping the bigger picture in mind, even when things get tough. Drawing from insights by entrepreneur Alex Hormozi, Jessica reminds us:
“The only way to lose in business is to quit.”

Final Thoughts and Where to Find Jessica

To our fellow podcast dreamers: take inspiration from Jessica’s journey and remember that your story matters. If you’re ready to take the leap into the world of podcasting, find Jessica on LinkedIn or visit InterviewConnections.com. 🌟