We often avoid uncertainty like the plague. It’s unsettling, unpredictable, and downright scary. But what if, instead of fleeing from uncertainty, we embraced it? 🌀 In a captivating conversation with award-winning author Maggie Jackson, we dive deep into why uncertainty, despite the fear it triggers, can be a gateway to personal growth and sharpened attention.
Why We Fear Uncertainty
Maggie introduces the idea that our fear of the unknown is rooted in our biology—our brains crave certainty to avoid potential danger. Research even suggests that people would prefer the certainty of getting an electric shock over the torment of unpredictability. This stress response, however, isn’t always bad. In fact, uncertainty wakes us up—our brain sharpens its focus, heightens attention, and opens the door to new possibilities.
Swimming Through the Unknown
Maggie shares her practice of cold-water swimming as a way of embracing uncertainty. 🌊 Each plunge into the sea, especially in winter, is unpredictable. These moments have become a source of strength for her, showing that discomfort can be transformative.
Uncertainty vs. Fear: A Crucial Distinction
Maggie’s work reveals that while fear shuts us down, uncertainty—when embraced—pushes us to engage creatively. Leaders, in particular, benefit from uncertainty by fostering adaptive thinking.
“Uncertainty isn’t just a spur—it’s a space of possibilities.” 🌟
Takeaways for Leaders

- Embrace Curiosity: Adaptive experts explore rather than react.
- Reframe Uncertainty: See it as a tool, not a threat.
- Encourage Flexibility: Build teams that thrive through change.
Life is unpredictable, but Maggie reminds us that uncertainty, when welcomed, reveals new opportunities for growth.
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