🔥 Welcome to another deep dive from Right About Now with Ryan Alford, where business meets real talk. Today’s discussion with Stephen and Stephen from Rich From Anywhere brings forward some truly eye-opening insights into Facebook marketing, e-commerce growth, and the power of mentorship.

📈 How Marketing Flips Challenges into Wins

Living in Florida comes with hurricanes, but these entrepreneurs didn’t let a storm disrupt their game. When Hurricane Milton hit, instead of focusing on the damage, they advised a client—a glass repair shop—to run targeted campaigns. Their mindset? Destruction is a chance to solve problems and meet needs!

💡 Marketing Insight: Good marketers always find the angle, whether in a booming or declining market.

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🎤 From Music Artists to Marketing Experts

Stephen and Stephen’s journey from broke music artists to successful marketers is inspirational. As musicians, they realized that talent alone wasn’t enough—nobody knew about their music. Learning marketing allowed them to sell out shows in Atlanta with well-executed Facebook ads.

🎵 “Marketing, like music, requires hitting the right emotional notes to resonate with your audience.”

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💰 E-Commerce Struggles & The Power of Coaching

Their pivot into e-commerce wasn’t easy. They lost $5,000 on ads until they hired a coach, and within seven months, they hit $29,000 in revenue. It’s a story that reflects the value of mentorship—investing in knowledge speeds up success.

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🔍 The Hot 30 Strategy: A Marketing Game-Changer

The Hot 30 Strategy reveals how omnipresence can create brand loyalty. It’s about targeting customers across multiple channels—Facebook, Instagram, and website visitors—using different objectives like video views and traffic campaigns.

💡 The takeaway: Omnipresence builds trust. When people see your brand consistently, they transition from casual visitors to raving fans.

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💼 Closing Thoughts: Stop Waiting, Start Executing

Success requires action, not just ideas. Mentorship and learning curves are essential, but nothing replaces execution. Entrepreneurs who move fast on their instincts build momentum, and momentum is everything.

📢 Call to Action: If you’re ready to take your marketing game to the next level, check out Rich From Anywhere’s courses and challenges.

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