🌟 Welcome to another inspiring episode of The STR Sisterhood, hosted by the wonderful Stacy St. John. Today’s story isn’t just about websites or direct bookings—it’s about courage, community, and the art of living differently.
“Whatever you do, be different.” This quote from Anita Roddick, founder of The Body Shop, set the tone for Stacy’s heartfelt conversation with Diana Roberts, a trailblazer in the short-term rental (STR) industry. Diana’s journey from nomadic RV living to STR success is packed with lessons and insights.
Diana Roberts: A Nomad, A Guru, A Pioneer
Diana, affectionately known as the “OwnerRez Guru,” lives an extraordinary life traveling the United States in an RV with her husband, youngest son, two dogs, a parrot, and three hermit crabs. Since 2020, their RV has been both a home and a hub for creating, building, and optimizing STR websites.
Diana’s lifestyle is more than adventurous—it’s a deliberate choice to escape the confines of a traditional 9-to-5 and embrace the freedom to work and explore. “Life is too short,” Diana’s mentor once told her. This philosophy continues to drive her passion and dedication to her craft.
Entering the STR Industry: From Hobby to Hustle
Diana’s entry into the short-term rental world was serendipitous. What started as helping her sister-in-law build a vacation rental website quickly became a full-fledged business. Today, she specializes in building functional and visually stunning WordPress sites for STR owners while managing properties across the country.
Lessons From the Road: Running a Family Business
Diana and her family have mastered the art of collaboration. From her son’s work designing websites to her husband’s knack for quality assurance, every family member contributes. The Roberts family embodies the true spirit of teamwork, finding a unique balance between work and play while traveling.
One of Diana’s secrets? Staying connected. With reliable internet solutions like Starlink, they’ve kept their business running smoothly even in the most remote areas.
Why WordPress and OwnerRez Are Game Changers
Diana swears by WordPress for its SEO advantages and OwnerRez for its robust property management capabilities. Her advice? Personalize your website. Guests connect more deeply with properties that share authentic stories and high-quality visuals.
“Keep everything seamless,” Diana emphasizes. Whether it’s transitioning from website to booking or from online interactions to the physical property, consistency is key.
Key Takeaways for STR Owners
- Content is King: Quality photos and personalized stories help establish trust and relatability.
- Unified Branding: Showcase all your properties on one website to build credibility and encourage repeat bookings.
- Functionality First: Regularly update your site and leverage tools like Google Analytics for targeted marketing.
Join the Conversation
Want more tips and tricks for optimizing your STR? Join the Female Short-Term Rental Investors Facebook group. With a vibrant community of supportive women, it’s a space where questions are answered, and success stories are shared.
✨ Expect nothing, appreciate everything. This advice from Diana resonates deeply. Whether you’re starting out in the STR world or looking to level up, there’s no better time than now to take the leap. 🚀
Stay tuned for more inspiring stories, and don’t forget to join us on Facebook for exclusive insights. 🏡
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