In a world full of noise and pretenses, staying authentic can be a game-changer. Eric O’s podcast, Be Authentic or GTFO, is a powerful reminder of the value of being real. In this episode, Eric dives into business, personal growth, and some unforgettable scuba adventures—all while introducing SMA Support Services, a company transforming how businesses operate.

Why Authenticity Matters

Eric O kicks off the episode with an unapologetic take on staying real, even if it makes others uncomfortable. His guest, Joe Hoffman, mirrors this mindset. They discuss how authenticity builds lasting relationships, be it in personal life or business.

Joe’s story of helping others achieve financial freedom highlights the power of a win-win mentality. Instead of chasing short-term gains, Joe believes in elevating those around him. This ethos fuels his work with SMA Support Services, where he helps contractors and businesses streamline operations.

The Power of SMA Support Services

SMA isn’t your typical VA (Virtual Assistant) service. It’s a dedicated partner offering administrative and customer support, primarily tailored for contractors. Joe’s passion for SMA stems from personal experience—his own business’s transformation after onboarding VAs through SMA.

👉 “We have one agent for one contractor. They’re not just support—they’re your team,” Joe shares.

By paying higher wages and fostering a culture of excellence, SMA ensures its clients receive top-tier talent. From managing CRMs to handling day-to-day admin tasks, SMA frees up business leaders to focus on revenue-generating activities.

Diving Deep—Literally

Eric and Joe’s scuba adventures add a unique twist to the episode. They reflect on how diving offers meditative calm and a reminder of our place in the universe. For Joe, the underwater world even serves as a spiritual escape, helping him connect with a higher power.

🏊‍♂️ “Diving is the closest I’ll ever be to space,” Joe says, describing the experience of floating through coral caves and exploring the depths of the ocean.

Takeaways for Entrepreneurs

• Embrace Authenticity: Whether in personal life or business, staying genuine builds trust and long-term success.
• Delegate to Scale: Tools like SMA Support Services enable business leaders to focus on growth by handling repetitive tasks.