🎙️ Welcome to Build Your Business, a podcast powered by TurnKey Coach, where Matt and Chris Reynolds bring real talk, relatable experiences, and actionable strategies for aspiring entrepreneurs. This episode is your front-row seat to a crash course in moving from fear to freedom in your business journey.
Diving Right In: The Biggest Question in Business
Chris and Matt didn’t waste time; they jumped straight into the most common question they get from entrepreneurs:
👉 “How do I get more clients?”
For early-stage founders, this feels like an insurmountable challenge. With endless books, resources, and advice, it’s easy to feel overwhelmed. But as Chris puts it: “Let’s cut the fluff and focus on what works.”
The Power of a Founder Brand
💡 People don’t follow brands; they follow people.
Think about your own social media feeds. Are you more likely to follow Coca-Cola, or are you interested in the dynamic stories behind Elon Musk, Jeff Bezos, or the late Steve Jobs? The takeaway?
Your founder story is the bridge between your audience and your brand.
Chris breaks it down beautifully:
- Share your journey authentically, even the failures.
- Be relatable. People want to see themselves in your story.
- Make the leap to becoming a founder—even if you’re balancing a side hustle—because your experience will inspire others.
Authenticity & Vulnerability: The Secrets to Relatability
Relatability means being real. Share the moments of doubt, failure, and triumph. Matt shared a poignant moment about public speaking, a task more feared than death itself:
“The more you face your fear, the easier it gets. Run straight at it!”
Whether it’s speaking into a camera for the first time or sharing a story about almost missing payroll, these are the narratives that resonate with your audience.
Practical Strategies for Content Creation
🌟 Consistency is key. Building an online presence doesn’t require perfection; it demands persistence. Here are the top tips shared by the brothers:
- Choose Your Platforms:
- B2B: Focus on LinkedIn and X (formerly Twitter).
- B2C: Instagram, TikTok, Facebook, and X work best.
- Document Your Journey: Keep a running log of your day. Use notes or your calendar to recall valuable insights and client interactions.
- Start with Video: Video is king across platforms. Long-form podcasts or Zoom interviews can be repurposed into multiple short clips.
- Hire Help: Use platforms like Upwork or Fiverr to edit content and create short, engaging videos from longer recordings.
Repetition is Your Friend
One of the most eye-opening revelations? It’s okay to repeat yourself. As Matt explains:
“Most people don’t see your content the first time. Repetition builds trust and cements your expertise.”
Even Jeff Bezos and Elon Musk stick to consistent talking points. The more you say it, the more it resonates.
Trust is the Real Currency
To convert cold leads into warm opportunities, focus on building trust. Share authentic content without a sales pitch. Then, when you make the occasional ask, your audience is already invested. Chris nailed it:
“When they know you, they trust you. And when they trust you, they buy from you.”
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