Welcome to the FTR Sisterhood: A Journey of Transformation
Every episode of the FTR Sisterhood brings a unique story, but today’s guest, Shay Duffy, embodies the resilience, creativity, and entrepreneurial spirit that make the short-term rental (STR) world so exciting. From transforming her primary residence into a lucrative STR to building a portfolio that now includes custom cabins and unique builds, Shay’s story is one of grit and ingenuity. 🌟

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The Leap Into Real Estate
Shay’s journey began with a move from Chicago to Branson, Missouri—a tourist hotspot attracting millions annually. Faced with a new environment and few opportunities in her interior design field, she pivoted, earning her real estate license. This wasn’t an easy transition. Shay spent two years cold calling and knocking on doors, but her determination paid off, laying the foundation for her STR success.

Her advice? Scripts and mentors matter. Having a script helped her overcome the fear of rejection, and the yeses she received often opened doors she hadn’t anticipated. 💡

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From Primary Residence to Profitable STR
The turning point came when Shay and her husband decided to convert their home into a rental property. It was a calculated risk, requiring them to move into a modest shop house while reimagining their family home as an STR. Their gamble paid off: the property grossed $52,000 in its first year, far exceeding expectations, and $80,000 in the second year.

Shay’s strategic projections, coupled with her ability to see the potential in unconventional spaces, became a cornerstone of her approach to real estate investing. 🏡

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Creative Interior Design on a Budget
As a former interior designer, Shay knows how to make a space pop without breaking the bank. Her top tip? Paint. It’s inexpensive yet transformative. Shay also recommends sourcing furniture from estate sales and flea markets to achieve a vintage, curated look.

This approach ensures that her properties stand out in a competitive market where aesthetics matter. After all, no one wants their STR to feel like it was plucked straight from a catalog. 🎨

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Balancing Business and Family Life
Managing multiple businesses while raising three kids is no small feat. Shay and her husband juggle their roles by respecting each other’s strengths—she handles design, he manages budgets—and finding ways to connect as a family.

For them, boating on Table Rock Lake offers a rare opportunity to unplug and recharge. As Shay says, “It’s hard to talk business when you’re splashing around in the water.” 🚤

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What’s Next? Unique STR Projects
The Duffys continue to innovate, focusing on creating properties that double as destinations. From container homes to A-frame cabins nestled in the woods, they’re filling gaps in the market with unique, experiential stays.

Their most recent venture? A subdivision with STR-ready A-frames, complete with creekside views and customizable construction packages. The project sold out in just three months, demonstrating the power of offering a tailored product that meets market demand.

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Advice for Aspiring Investors
Shay’s parting wisdom for those entering the STR market is to embrace partnerships. “If you don’t have money or time, find someone who does,” she advises. Partnerships, when done thoughtfully, can accelerate growth and open doors to opportunities that might otherwise remain out of reach.

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Shay’s story is a testament to the power of perseverance, creativity, and community. Whether you’re a seasoned investor or just starting, there’s inspiration to be found in her journey. Ready to dive into your own STR adventure? Start by deciding what you want, declaring it to the world, and seeing yourself winning—just like Shay. 💪

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Stay tuned for more inspiring stories and practical advice on the FTR Sisterhood.