In the ever-evolving world of media, one mantra resonates louder than the rest: “You’ve got to be the brand.” But let’s pause for a moment—what does that truly mean? On the latest episode of Right About Now, Ryan Alford dives into this concept with Josh Pate, the dynamic host of The Josh Pate Show and CBS College Football Analyst.

Josh shared his unconventional journey, from hustling in construction jobs to becoming one of the leading voices in college football. It wasn’t just talent that got him here—it was authenticity, hard work, and understanding the pulse of his audience.

🌟 From Construction to the Big Leagues

Josh’s story is a testament to grit. Picture this: a young guy from rural Georgia with no industry connections, sneaking into a radio station just to observe how it all works. His breakthrough? A co-host called in sick, and Josh jumped on air. That one moment became a pivotal turning point. 🎤

Fast forward, and Josh leveraged YouTube during its early days of live streaming, bypassing traditional media gatekeepers. He didn’t need a big studio—just his unique voice and the trust of his audience.

🎯 Lessons in Branding from Josh Pate

1. Authenticity Wins: Josh emphasized that building a personal brand isn’t about ego; it’s about serving your audience. His advice? Stay true to what they want.
2. Relationships Matter: Whether it’s partnering with brands like Academy Sports or Zia, Josh keeps his sponsorships personal and aligned with his audience’s interests.
3. Stay in Your Lane: Josh knows college football inside-out. Instead of chasing trends, he dives deeper into his niche. “Riches are in the niches,” he quipped.