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Transforming Real Estate Through Community and Identity

Cameron Cisneros entered the real estate industry just three years ago and has already made significant waves. Transitioning from an army truck driver to a purpose-driven real estate agent, her approach is built on service rather than sales. At 22, Cameron joined EXP and quickly helped grow the Pride network from less than 1,000 to over 20,000 members, illustrating her deep commitment to leadership and community building.

The One EXP Philosophy

One EXP is a collective of over 50,000 agents across 16 resource groups, including the Pride Network, which Cameron has significantly influenced. The philosophy behind One EXP is simple: community is both a cultural asset and a strategic advantage. By prioritizing shared values and interconnected relationships, agents not only become more productive but create long-lasting business networks.

EXP Con: A Showcase of Community and Collaboration

During the recent EXP Con in Miami, One EXP was at the core of many interactive and influential events. Cameron discussed how these gatherings facilitated mentorship, relationship-building, and business opportunities, highlighting the importance of belonging and inclusion. The WIN summit hosted by the Women’s Impact Network filled rooms with agents eager for growth and connection, demonstrating the powerful impact of these initiatives.

Identity as a Business Strength

Cameron emphasizes that identity should not be viewed as a liability but rather as a strong differentiator. Her advice to new agents exploring community, identity, and inclusivity as business strategies is to begin with just one group or event. “We are one yes away from changing your life,” she states, underscoring the compound power of relationships and community.

Personal Journey and the Meaning of Success

Cisneros’ personal journey at EXP was marked by significant challenges, including transitioning from military service and overcoming personal hardships. Through this, she learned that creating opportunities leads to personal fulfillment and professional success. Her story is a testament to how identity, service, and community can become key growth catalysts in real estate.

Unleashing Potential with One EXP

The One EXP initiative includes growing international presence and developing educational programs through EXP University. This year focuses on storytelling, leadership development, and elevating agent voices. With its diverse networks like the Nest parental group and the record-breaking Young Professionals group, One EXP continues to set the standard for inclusivity and community-driven success in real estate.

One EXP offers resources, mentorship, and sponsorship opportunities, encouraging agents to embrace authenticity and community as a pivotal part of their business strategy. For those interested in joining the One EXP network, there are plenty of resources available across platforms like Slack, Instagram, and Facebook, or you can reach out directly to community leaders.

To sum up, Cameron Cisneros and One EXP illustrate how the fusion of community, identity, and leadership can redefine real estate success, creating a business landscape where everyone can find their table or build their own.