When it comes to working with clients, there’s one undeniable truth: the client just wants the deliverable. This seems simple, but it’s a powerful concept to keep in mind. Delivering what the client needs, within the structure of your own process, without breaking it, is a hallmark of success. 🏆

Valuing Competence and Adaptation

Competence is crucial in any field, and it’s something we all can develop. I’ve learned this first-hand. When I started in video production, I almost got fired because I was too slow. 🤯 It wasn’t that I didn’t have the talent; I just hadn’t yet fully understood what was needed. But instead of panicking, I took a step back. I realized what my clients were really asking for and worked hard to deliver that.

The process? Sure, it matters, but it’s not everything. Competence is learned, it’s earned, and it’s something we have control over. 📚 The key is finding the right balance between sticking to the process and adjusting when necessary to meet the demands of the job. This adaptability can turn potential losses into wins!

Delivering What’s Needed and Wanted

When working with clients, you need to understand what’s needed and wanted. It’s not just about doing what you think is best, but instead delivering what the client expects—and exceeding those expectations when possible.

It’s important to keep an open dialogue with your clients. When you mess up, own it. 😌 Take the time to ask yourself, “How can I improve?” That kind of thinking not only helps you grow professionally but can also elevate you in the eyes of your clients. This happened to me—I ended up not getting fired and was even valued more for understanding what was needed and delivering on that!

Delivery matters more than process. Clients care less about how you get there and more about getting the results they need. If you’re stuck in your ways because “this process worked before,” you’re in trouble. Businesses change, and so do people. The most successful companies and individuals are those who adapt to these changes without sacrificing the quality of their deliverables. 🛠️

Adapting to Business Changes

One major lesson I’ve learned is that businesses evolve constantly. 🌱 What worked yesterday might not work tomorrow. People and companies change, and those who can’t adapt will inevitably fall behind. This is particularly true in creative fields, like design and video production, where trends shift, and customer expectations grow over time. 🚀

If your process isn’t delivering as effectively as it once did, don’t cling to it—improve it. Staying rigid will only lead to dissatisfaction, and in the business world, that’s a recipe for failure.

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