🚀 Masterclass on Entrepreneurship with Jasmine Star, Jeff Duden, and More! 🚀

Hey there! It’s Ryan Alford, your host of Right About Now. I’ve interviewed over 500 entrepreneurs, and today, I’m bringing together some of the absolute best minds in business for what we’re calling the Entrepreneurial Masterclass. Whether you’re just starting out or you’ve been in the game for over a decade, these insights will help you level up! 🙌

🎙 The Lineup: We’ve got Jasmine Star, Jeff Duden (Homefront Brands), Shawn Whalen (Lions Not Sheep), Josh Snow (Snow Teeth Whitening), and Devin Kleene (Burn Boot Camp) sharing their hard-earned wisdom. So buckle up! We’re taking the BS out of business and delivering the real deal. 💥

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Jasmine Star: Grit, Mindset & The Infinite Game

Jasmine Star opened up about what makes her so gritty. Born to immigrant parents, her father earned U.S. citizenship after joining the Marine Corps. Jasmine’s journey taught her that we’re owed nothing in this life. Everything we achieve comes from sheer will and hard work.

“You don’t win in business. It’s an infinite game,” she says. 💡 Jasmine warns entrepreneurs to stop moving the goalposts and feeling like failures when they don’t hit arbitrary numbers. Instead, we need to set goals that matter, like spending time with loved ones or making time for personal growth. After all, what’s the point of making a million dollars if you miss out on what’s most important? 💖

Jasmine also touches on a universal struggle: Comparison. We often compare our progress to others without knowing their full story. “You don’t know how someone got where they are,” she says. Instead of playing someone else’s game, figure out your own goals and stick to them. ⚡

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Jeff Duden: Building Your Brand with Purpose

Jeff Duden, CEO of Homefront Brands, took the conversation toward brand building and scaling businesses the right way. His secret sauce? Purpose-driven growth.

Jeff emphasizes the importance of owning your brand—literally! He talks about how trademarking your brand name is non-negotiable if you want to scale through franchising. Without this, you’re just building something for someone else. 🛑

Another key takeaway? Don’t scale before you’re ready. Jeff reminds us that when you scale too quickly without a solid foundation, you’re setting yourself up for failure. “Unit economics” and a strong core value system are what keep businesses growing sustainably. 📈

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Shawn Whalen: Owning Your Story

Shawn Whalen brought raw energy to the table. As the founder of Lions Not Sheep, he reminds us that authenticity sells. His brand grew because people connected with his realness. From sharing personal struggles to celebrating small victories, Shawn’s transparency attracted a tribe of like-minded people. 🦁

“Don’t just sell; live your brand,” Shawn advises. When you embody your brand’s message, it resonates with your audience in ways that marketing campaigns never could. 🌟

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Final Thoughts

There’s no one-size-fits-all approach to entrepreneurship. But if you take away one thing from this masterclass, it’s this: play your own game. 🎯 Each of these entrepreneurs found their success by staying true to themselves, setting clear goals, and embracing the grind. So, are you ready to get gritty, own your story, and build a brand with purpose?

Until next time, keep snapping necks and cashing checks. 💪💼