In this week’s episode of Business Story of the Week, we had the pleasure of sitting down with none other than Richard Nelson. From setbacks to triumphs, Richard’s journey in entrepreneurship takes us across continents and industries, where he transformed ideas into successful ventures. 🎙️✨

From a young age, Richard always had the spark of entrepreneurship, though his career path would eventually lead him into the pet technology industry, a far cry from his tech and media beginnings. “I didn’t grow up with pets,” Richard shared, reflecting on his childhood in Sweden. However, his ability to understand trends and adopt new technologies laid the foundation for what would come later in his career.

Early in the 2000s, he and his friends took a bold step, moving to Hong Kong at the age of 21 to escape the “tiny Stockholm” life. In Hong Kong, they launched digital magazines, something ahead of its time in the Asian market. The city became their playground for innovation, allowing Richard to hone his business acumen and find his niche in the digital space. 🌐📱

But it was the merging of data and consumer insights that truly shifted Richard’s focus. He learned early on that data would be king in any future venture. His transition into the pet wellness sector, now with My Pet Go, is a testament to his ability to marry innovation with market demands. “I understood that data is going to be crucial,” Richard emphasized. 🐾📊

My Pet Go: Bridging the Communication Gap Between Pets and Owners Richard’s current venture, My Pet Go, is built on the notion that we can use technology to understand our pets better. His innovation, a pet monitoring device, collects core vital information like temperature, heart rate, and behavioral traits. The goal? To give pets a “voice” through data. Imagine knowing why your dog is barking excessively or why they’re behaving out of the ordinary. The device offers push notifications and recommendations to owners, creating a stronger bond between humans and their beloved pets. ❤️🐶

Richard’s journey teaches us one key lesson: No matter the industry, data and understanding your audience are everything. Whether it’s in media or the pet wellness sector, those who master the use of data will always have a competitive edge. And as Richard puts it, “We’re not just a wearable business. We’re a data business.”

In a world where pets are family, My Pet Go offers a solution that pet owners never knew they needed but won’t want to live without once they try it. For Richard, it’s not just about creating technology—it’s about improving lives, both for pets and their owners.