🎙️ Welcome to the Business Story of the Week! Hosted by Joshua Lori, this series takes us on a journey through the power of podcasting—transforming businesses, touching lives, and fostering meaningful human connections. In this episode, we dive into a thought-provoking conversation with Jessica Rose, a true pioneer in the podcast industry. Jessica founded Interview Connections, the world’s first podcast booking agency, back in 2013. Since then, she’s booked over 30,000 podcast interviews, helping countless entrepreneurs grow their businesses through genuine connections. 🚀

From Setbacks to Success: Jessica’s Entrepreneurial Journey
Jessica’s story is a powerful reminder of how every challenge can lead to triumph. As a young girl, she dreamt of becoming an actress. Yet, as life unfolded, she found her calling in communications and leadership. In a pivotal moment, while working at a nonprofit and looking for a career that allowed her to spend more time with her children, her father asked her to book him on podcasts. What began as a favor turned into the launch of Interview Connections, an innovative agency that has transformed the world of podcasting.

Her journey is an inspiration, showing how passion, strategy, and family support can turn small beginnings into monumental success. 🌱

The Evolution of Podcasting: More Than Just Broadcasting
Podcasting, once a niche format, has evolved far beyond simple broadcasting. Jessica emphasizes that podcasting is about human connection—a valuable networking tool that builds lasting relationships. It’s not just about putting out content into the void but about having meaningful conversations with hosts and audiences. That’s the magic of podcasting—one conversation can create endless opportunities for growth, whether that be new clients, partnerships, or even personal breakthroughs.

“Imagine you’re at a networking event, speaking to one person, but in podcasting, hundreds or even thousands of people can listen in on that conversation,” Jessica explains. That’s the beauty of it—leveraging one conversation to inspire and connect with an audience on a massive scale.

How to Blend Heart and Business in Podcasting
Jessica shares that building a business isn’t just about getting as many clients as possible; it’s about aligning with clients who share your values. At Interview Connections, they carefully select clients that resonate with their mission. 💖

In the beginning, Jessica admits, she took any client that came her way—after all, who wouldn’t? But as her business grew, she realized the importance of being selective. “If a client doesn’t align with our values, we don’t take them on.” This heart-centered approach has led her company to thrive by working with people who are creating positive impacts—whether they’re business coaches, healers, or environmental advocates. By focusing on quality connections, Jessica has built a resilient and values-driven company that weathers storms and stays true to its mission.

Podcasting’s Bright Future: Authenticity Meets Visibility
Jessica’s insights into podcasting’s future are simple yet profound: it’s all about authenticity. Audiences today crave genuine stories and meaningful conversations. By sharing your personal journey, you can attract clients who truly align with your values. Jessica shares a recent story of a client who was drawn to Interview Connections not just for their expertise, but because of Jessica’s personal journey of working for an environmental nonprofit before starting her agency.

“Share your founder’s story,” Jessica encourages. “That’s what will help people connect with you.” 🌟

If you’re looking to scale your business and build authentic relationships, podcasting might just be the tool you’ve been missing.

Stay tuned for more stories like Jessica’s—stories that inspire, empower, and create lasting impact in the world of entrepreneurship. And if you’re ready to start your own podcasting journey, head over to Interview Connections and start building those connections today!