In today’s fast-paced business world, creativity is no longer just a “nice-to-have” skill—it’s a crucial currency that sets innovative leaders and successful companies apart from the crowd. As Natalie Nixon, renowned creativity strategist and guest on Business Story of the Week, says, “Creativity can level up everything from intellectual capital to how we show up at work.” This blog dives deep into her transformative ideas on how creativity, curiosity, and wonder are reshaping the future of work.

The Future of Work: Is Creativity the New Currency? 💡

With artificial intelligence and automation transforming industries, many of us might assume that creativity would remain untouched by these advancements. However, AI-generated art is now ubiquitous, from marketing campaigns to product designs. But despite the rise of AI, Natalie points out that creativity isn’t just about art—it’s about solving problems through a unique human lens.

She emphasizes, “Creativity isn’t limited to the realm of the artist. It’s the capacity for coders, engineers, and even lawyers to toggle between wonder and rigor to innovate.” This concept is crucial as automation handles repetitive tasks, freeing us to focus on uniquely human capabilities—creativity, empathy, and strategic thinking.

AI and Creativity: Partners, Not Competitors 🤖✨

We all know AI can mimic human creativity, but as Natalie explains, “AI is a co-pilot, not the pilot.” AI can assist with improvisation and generate ideas, but it lacks the soul and nuance that human creativity brings. Whether it’s art, music, or engineering, humans bring an intuitive touch that AI can’t replicate.

Imagine AI as a tool—like a calculator that helps speed up problem-solving. AI can support creativity, but ultimately, it’s the human element that brings magic into the mix. Natalie’s powerful analogy is that “AI art may have hit a wall, but it’s up to us to use it as a Launchpad, not a finish line.”

Creativity Is Everywhere—Even in Business Strategy 💼

Natalie has a rich background in anthropology, fashion, and dance, which deeply informs her work as a creativity strategist. She shares how her diverse experiences have taught her to “connect the dots between creativity and business impact.” Whether through trends research in the fashion industry or observation and inquiry in anthropology, her ability to blend disciplines has given her the foresight to help businesses thrive.

In her words, “Business innovation isn’t just about new products or services—it’s about fostering a culture that embraces curiosity and wonder.” Her work with high-level executives focuses on integrating creativity into everyday business practices to ensure sustainable innovation.

Leadership Lessons from Dance 💃

One of the most fascinating insights Natalie shares is her love for ballroom dancing and how it has taught her valuable leadership lessons. “The best leaders,” she says, “are those who know how to follow.” Learning to follow your team, market cues, and even intuition can lead to better decision-making and stronger collaboration.

Through dance, Natalie discovered that leadership isn’t just about taking charge—it’s about knowing when to step back and let others lead. A lesson that is particularly valuable in today’s fast-changing business landscape.

Takeaway: Keep Your Eye on the Donut, Not the Hole 🍩

At the end of the conversation, Natalie leaves us with a nugget of wisdom from her former boss in the fashion industry: “Keep your eye on the donut, not the hole.” In other words, focus on the opportunities, not the challenges. A timely reminder for business leaders navigating through uncertainty.

Natalie’s message is clear: Creativity is more than art—it’s a mindset that, when embraced, can transform your business. If you’re ready to unlock your creativity, follow her at Figure 8 Thinking and get connected with her newsletter for more inspiring insights.