Introduction

🚀 Welcome to the STR Sisterhood! 🚀

In this enlightening conversation with entrepreneur and podcast host, Lenell Gordon, we delve into the mindset, strategies, and practices behind running a successful short-term rental business. Whether you’re just starting out or a seasoned pro, Lenell’s wisdom on goal-setting, financial planning, and hiring the right team will inspire you to elevate your business.

Let’s unpack her journey, and explore her advice on navigating challenges, creating intentional daily routines, and building sustainable success.

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1. Lenell’s Journey: From Programming to Real Estate Mastery

Lenell’s story is inspiring because it demonstrates how diverse experiences come together to create success. 🏡 Initially focused on programming, Lenell transitioned to the vacation rental industry by developing backend applications to streamline operations. After founding her own software company—then selling it—Lenell joined the acquiring company, a pivotal career shift she describes as both a relief and a joy.

“You know, after years of running a business, I was ready to explore new challenges. I wanted to help a bigger company grow and push my work to the next level.”

Her story teaches us that embracing change and scaling wisely are essential parts of any entrepreneurial journey.

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2. Business Best Practices: Lessons for Any Entrepreneur

Whether managing vacation rentals or another type of business, Lenell offers valuable insights:

1. Hire Slow, Fire Fast

📝 Hiring the right people is key: “Surround yourself with people who share your work ethic and are smarter than you. Don’t settle—when the right person comes along, make the leap!”

2. Set Intentional Goals

Lenell emphasizes, “If you don’t know where you’re going, how will you get there?” 🗺 Write down clear goals, plan quarterly objectives, and track your financials regularly to stay on course.

3. Outsource Tasks That Don’t Light You Up

Lenell encourages entrepreneurs to focus on what brings them joy: “Bookkeeping doesn’t light me up, so I hire someone to do it.” 🔄 Strategic delegation frees time to focus on what matters most.

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3. Mindset Matters: Cultivating Gratitude and Awareness

☀️ Daily gratitude fuels success. Lenell’s morning routine includes journaling, Bible study, and setting goals. “Being intentional every morning sets the tone for my day,” she shares.

She also discusses self-awareness as a critical factor in time management: “Knowing what activities drain or energize you helps you plan better.”

“Even on the hardest days, gratitude shifts our perspective. Look for the lesson, even in tough situations.” 💡

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4. Financial Discipline and Strategic Planning

Lenell advocates for reviewing financials weekly, offering the practical advice: “Even if you have one vacation rental, treat it like a business.” 📊 She explains the importance of budgeting and tracking expenses: “Understanding your numbers helps you make better decisions and scale sustainably.”

Lenell’s tip: Give each expense a purpose and evaluate vendor relationships regularly to maximize profits.

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Final Takeaway: Build with Intention, Operate with Joy

Lenell’s approach to life and business is grounded in intentionality, gratitude, and strategic planning. Whether it’s scaling a vacation rental or building personal connections, success stems from aligning daily actions with meaningful goals.

Ready to take your business to the next level? Start each day with a grateful heart, plan your goals, and surround yourself with the right people.

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✨ Thank you for reading! If you found this blog helpful, please share it with someone who might need a little inspiration on their entrepreneurial journey. 🚀