The Journey to Authenticity 🥰

In the noisy aisles of the grocery store, have you ever glanced at the back of a tortilla package, baffled by an overwhelming list of unrecognizable ingredients? If you’re nodding, this post is for you. On the latest episode of Wake Up and Read the Labels, Jenna F. Pavich, founder of Coyotas, shared her journey to create a tortilla that is clean, simple, and truly delicious.

Coyotas isn’t just a tortilla brand; it’s a story of resilience, culinary creativity, and a deep-rooted love for real food. Born in Sonora, Mexico, Jenna grew up savoring fresh, handmade tortillas crafted with simple ingredients like wheat, water, and salt. But when she moved to the U.S., the absence of this authenticity left a gap she couldn’t ignore.

From Tradition to Innovation 🌾

Jenna’s culinary background didn’t immediately translate into tortilla-making expertise. To create a tortilla that stood out in a market dominated by additives and preservatives, Jenna returned to her roots, visiting tortillerias in Sonora to learn from the best. Her mission? To dignify tortillas by crafting them with minimal, organic ingredients.

She swapped traditional wheat with cassava flour, a gluten-free alternative that’s easier on the digestive system and lower on the glycemic index. The result? A tortilla made from just four ingredients: organic cassava flour, water, organic coconut oil, and sea salt.

Breaking Boundaries with Clean Ingredients 🌱

Unlike conventional tortillas stuffed with stabilizers and gums, Coyotas tortillas are free from additives. Jenna’s hard work paid off—her tortillas are soft, pliable, and perfect for everything from breakfast tacos to burritos. The choice of coconut oil as a fat source also makes them versatile for various diets, including vegan and gluten-free.

But Coyotas isn’t just about what’s inside the tortillas. The brand also takes sustainability seriously, using 100% compostable packaging made from cassava, eucalyptus, and wood pulp. 🌍

The Taste Test

Whether it’s rolling up shredded chicken for quick taquitos, crafting a gluten-free pizza, or making breakfast tacos, Coyotas tortillas promise to elevate your meals. Jenna even shared that her kids—tough food critics—love the flavor, which she describes as subtly nutty.

Why Choose Clean?

Switching to clean tortillas like Coyotas means more than cutting back on processed ingredients. It’s about embracing food that fuels your body, reducing inflammation, and making choices that support sustainability.

✨ Takeaway Tip: Store your Coyotas tortillas in the fridge for up to 15 days or freeze them for extended shelf life. To warm, simply place them on a hot skillet for 20–30 seconds per side—perfection, every time.