Welcome to the STR Sisterhood blog! Today, we’re diving into a heartfelt and insightful conversation with interior designer Breanna Williams. As the founder of Mumford Designs, Breanna specializes in creating unforgettable short-term and medium-term rental spaces.

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💡 Finding Your Zone of Genius

Breanna’s story is one of creativity and resilience. Growing up in Southern California, her childhood was filled with the sights and sounds of home construction and design. Inspired by her father’s craftsmanship and her mother’s impeccable taste, Breanna’s passion for interior design blossomed early. From sketching room layouts as a child to building her design studio, she’s always known her calling.

But like many of us, Breanna’s journey wasn’t linear. After moving out of state and juggling odd jobs to support her family, she found her way back to design. Eventually, she transitioned to managing a furniture retail showroom, where she learned the art of listening to her clients’ needs and designing spaces that truly served their purpose.

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🏠 Bridging Interior Design and Rentals

When the pandemic hit, Breanna and her husband explored short-term rentals as a business opportunity. This led her to discover a niche in designing for STR (short-term rentals) and MTR (medium-term rentals). Through networking at local real estate investment clubs, she realized the growing demand for tailored design in the rental market.

Breanna explains how understanding the “guest avatar” is crucial in this industry. By identifying primary, secondary, and tertiary guests, she tailors each design to meet their needs—whether it’s families vacationing near Disney or traveling nurses looking for medium-term stays.

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✨ Timeless Design and Sustainability

Breanna’s design philosophy centers on sustainability and timelessness. She believes in creating spaces that don’t just look good but stand the test of time. Her love for neutral palettes and textured elements ensures that each space feels calm and inviting.

“When you create a timeless design, you reduce waste,” she explains. Whether it’s reusing furniture in new ways or investing in high-quality items like washable pillow covers, Breanna emphasizes the importance of combining beauty with functionality.

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🛏️ Must-Have Amenities

Breanna shared her top essentials for creating a standout rental experience:

• On-Suite Organization: Q-tip and cotton swab containers, black makeup towels, and comfortable robes.
• Bedding: California Design Den sheets for a luxurious yet breathable sleep experience.
• Coffee Bar: A Ninja Coffee Bar for versatility and an Nespresso machine for a touch of sophistication.

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🌍 Vacation Dreams and Future Plans

When asked about her favorite travel destinations, Breanna lit up talking about Cancun’s beaches and her dream of visiting Greece. Her design work is deeply inspired by her love of nature and architecture, which shines through in every project.

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Breanna’s journey reminds us of the power of persistence and creativity. Whether you’re looking to redesign your home or elevate your rental property, her insights are invaluable.

Follow Breanna Williams on Instagram and Facebook at @MumfordDesigns.