Running a business often feels like navigating a labyrinth of challenges, triumphs, and unexpected turns. On this week’s episode of Business Story of the Week, host Joshua Lori sits down with Anca Platon Trifan, a visionary in event production and a beacon of resilience and innovation. 🌟 Anca, the CEO of Treun Events and host of the Events Demystified podcast, shared her incredible journey—a story shaped by grit, technology, and an unwavering commitment to growth.

From Romania to the United States: Chasing Freedom and Building Dreams

Anca’s journey began in Romania, where her fascination with technology was ignited as a young girl. By fifth grade, she was building computers from spare parts, inspired by her father’s hands-on approach to fixing and recycling electronics. 🔧 This early passion set her apart from her peers and paved the way for a future in tech.

Fueled by the dream of freedom symbolized by a postcard of the Statue of Liberty, Anca worked tirelessly through school, eventually earning a degree in computer science. Her bold decision to buy a one-way ticket to the U.S. marked the start of a new chapter. Though she landed in New York, her aspirations quickly carried her to Los Angeles, where she immersed herself in the world of audio-visual (AV) production.

Breaking Barriers in AV Production

Anca’s determination to succeed in a male-dominated field was met with skepticism, but she refused to let societal norms define her path. Her persistence led to roles mixing audio for high-profile clients, including Linkin Park, Little John, and even Michael Jackson. However, the long hours and relentless demands of the industry eventually took a toll, prompting her to prioritize mental and physical health.

“The burnout was real,” Anca recalls, emphasizing the importance of balance. Relocating to Portland, Oregon, she transitioned into corporate events and began focusing on family and personal growth.

Fitness and Business: The Parallels of Discipline and Perseverance

Anca’s journey into fitness, particularly bodybuilding, mirrored her entrepreneurial path. During the pandemic, she channeled her energy into structured workouts, transforming her body and mind. “I became the project,” she explains, drawing parallels between bodybuilding and business.

Like building muscle, building a business requires consistency, resilience, and a willingness to embrace discomfort. 💪“You don’t always see results right away,” she says, “but when they come, the payoff is incredible.”

Innovating Through AI and Wellness in Events

Today, Anca is leading the charge in integrating AI into event production. From data analysis to streamlined workflows, AI tools are revolutionizing how events are planned and executed. 🌐“AI isn’t just the future; it’s the present,” she says, highlighting its potential to save time and enhance creativity.

Anca also advocates for holistic event experiences that prioritize the well-being of both attendees and behind-the-scenes teams. From incorporating mindfulness breaks into conference agendas to ensuring healthy meals for crew members, her approach emphasizes balance and sustainability.

Inspiring Women in Tech and Event Production

As a trailblazer, Anca is passionate about mentoring women in tech and event production. She shares candid stories of overcoming bias and encourages women to seek mentorship and build supportive networks. 🙏“Advocate for yourself,” she urges, “and never hesitate to raise your voice.”

For Anca, success isn’t just about achieving personal goals—it’s about paving the way for others. Her journey is a testament to the power of resilience, innovation, and dreaming big.

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